Where to Find Marketing Cofounders: A Guide for Technical Founders

You know how to run a server, you know how to make great software, but do you have what it takes to run a business?

Running a business, in particular SaaS businesses, requires exceptional distribution and marketing skills; ask yourself, do you have those skills?

If the answer is no, and you still want to scale a business using your tech skills, the only solution is to find a marketing cofounder who can handle this side of the business for you.

This guide explores popular options for finding marketing cofounders, highlights the benefits of each, and introduces an innovative solution designed specifically for connecting marketers and developers.

1. Social Media Platforms

Social media remains one of the most accessible places to network and find a marketing cofounder. Platforms like LinkedIn and X are great places to look.

Get Started:

• LinkedIn: Leverage keywords such as "marketer", "cofounder", and "founder" to speed up the search process. Connect with interesting profiles and discuss collaboration on a project.
• X: Post in communities for greater reach, and ask for collaboration. DMs also work well on X.

Pros: Wide reach, free to use.

Cons: Hard to trust partners if they're not in your existing network.

2. Startup and Networking Events

In-person and virtual networking events are great options for finding marketers. Look for hackathons, marketing conferences and other virtual or in-person events.

Get Started:

• Attend local meetups or sign up for online events on platforms like Meetup, Eventbrite, or even on social media platforms like Linkedin, or X.

Pros: Trustworthy connections.

Cons: Not suitable for introverts, significant time investment, hard to find marketing-related venues.

3. Freelancing Platforms

Freelancing platforms like Upwork, Toptal, and Fiverr offer access to a wide number of marketing professionals. These platforms are generally designed for short-term projects, but a solid partnership could stem as a result of these projects.

Get Started:

• Post a job listing for a marketing partner and assess applicants through trial projects.
• Look for marketers with strong reviews and a portfolio that's suitable to your needs.

Pros: Easy to find skilled individuals, easy vetting through trial projects.

Cons: Difficult to maintain a long-term connection due to the nature of the platform.

4. DevMarket: A Solution for Developers and Marketers

For technical founders looking for a tailored platform to find marketers, DevMarket is a fantastic option.

What Makes DevMarket Unique? DevMarket is a SaaS platform in the style of Tinder designed to bring marketers and developers together. As a technical founder, you create a personal profile, match with marketer profiles, and evaluate partnerships through trial projects.

Unlike general-purpose networking sites or freelancing platforms, DevMarket bridges the gap between developers and marketers, saving you time and effort in finding the right partner.

5. Your Existing Network

This is perhaps the safest option that you can leverage. It's worth reaching out to colleagues, friends, or even family who might know marketers open to new opportunities.

Pros: Trust and credibility are pretty much guaranteed.

Cons: Limited reach and limited options in most cases if your network isn't strong.

Conclusion

Finding the right marketing cofounder necessary step for scaling your startup. While alternatives exist, a platform like DevMarket is designed to solve these problems for you, focus solely on connecting you with the right partner and finally create a profitable SaaS.